Project:Pose
Feeding your Feed
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Social media photography startup Project:Pose tasked us with creating a visual identity and website that would grab the attention of their clientele: the socially obsessed.
The identity needed to communicate creativity, while leaving room for the individual style of photographers, clients, and colorful New York City neighborhoods.
We developed a bright and playful color palette, which we called highlighter. Using generous off-white space and content in black, highlights pop and make an impression. Using white as a highlight color made everything brighter, and gives the brand an energetic aesthetic.
Hand-off included a Brand Guidelines document to help clarify the details. Covering basic elements like logo, color, type, and imagery, this guide will help ensure the brand can grow in the right direction.
We felt like partners along the way, and the collaboration made for a wonderful experience.
Claire McGovern & Andy Shalbrack, Project:Pose
Testimonial +
We could not be more thrilled with the work that Jeremy and Danielle did for our new business. They took our brief and listened to our needs and created something better than we could have imagined. Beyond being talented and executing beautiful work, they made the process fun and enjoyable. We felt like partners along the way, and the collaboration made for a wonderful experience. We can't wait to work with them again!
